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#BetweenTheLines

PROJECT OVERVIEW

Atlantic Records partnered with iSocialite Media to transform artist press stops in Philadelphia into cultural events. Beyond interviews and meet & greets, we produced free RSVP experiences that gave fans intimate access to their favorite artists. From the fireside-style Between the Lines with Ty Dolla $ign to Passion Share with Sevyn Streeter and an album release party for Stalley, iSocialite managed venues, logistics, marketing, and sponsorships with partners like KIND Bars and Neuro Drinks — turning press into unforgettable fan activations.

role

  • Event Production

  • Talent Engagement

  • Sponsorship Integration

  • Audience Marketing

KEY HIGHLIGHTS

  • Designed and produced three distinct artist activations

  • Secured food & beverage sponsors to enhance guest experience

  • Created new community-facing touchpoints for Atlantic artists

  • Extended artist visibility through press and fan engagement

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