
#BetweenTheLines

PROJECT OVERVIEW
Atlantic Records partnered with iSocialite Media to transform artist press stops in Philadelphia into cultural events. Beyond interviews and meet & greets, we produced free RSVP experiences that gave fans intimate access to their favorite artists. From the fireside-style Between the Lines with Ty Dolla $ign to Passion Share with Sevyn Streeter and an album release party for Stalley, iSocialite managed venues, logistics, marketing, and sponsorships with partners like KIND Bars and Neuro Drinks — turning press into unforgettable fan activations.

role
Event Production
Talent Engagement
Sponsorship Integration
Audience Marketing
KEY HIGHLIGHTS
Designed and produced three distinct artist activations
Secured food & beverage sponsors to enhance guest experience
Created new community-facing touchpoints for Atlantic artists
Extended artist visibility through press and fan engagement



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